Contacts
Address
Canada, Quebec, Montreal City, H2Y 2W8, 507, place d'Armes, suite 700
Director
Jean-Marc Leger
Phones of enterprise
management
+1
When placing an order please inform the manager that you've learned the information on Allbiz! Thank you that you buy on Allbiz!
+1
When placing an order please inform the manager that you've learned the information on Allbiz! Thank you that you buy on Allbiz!
Internet
Site:
About enterprise
Leger Marketing, Company
Leger Marketing is the largest solely Canadian owned polling and market research firm in Canada with 650 employees, including 103 professionals. Leger Marketing provides access to Canadian and American markets. The company was founded in 1986 by Marcel Léger and is now led by his son, Jean-Marc Léger, President and CEO.
Leger Marketing distinguishes itself from its competitors through its "QUAD E" approach: Expertise, Efficiency, Economy and Excellence .With its team of 110 professionals, which includes 30 senior consultants, Leger Marketing offers solid expertise, unique research approaches (Global Reputation Index, Effipub, Must) and rigorous offering (panels, Web panels, Omnibus, syndicated studies).
Leger Marketing is recognized for its expertise in the pharmaceutical, financial, telecommunications, communications and media, retail, electronic commerce and public affairs sectors.
The firm is headquartered in Montreal, with offices in Toronto, Quebec City, Edmonton, Calgary, and Ottawa in Canada, and Philadelphia, Denver and Tampa in United States.
Use Leger Marketing's research services and obtain strategic advice on the entire North American market.
Media and advertising effectivenessYou can count on us for performing your pre- and post-advertising tests. Use Leger Marketing's norms to compare yourself to your competitors and your industry.
- Determine the impact of your advertising on consumers' perceptions according to their exposure level...
Group: Services information-consulting
BUILD-UP: a strategy-development tool for launching new products and services.
Using simulation software, we can:
Evaluate the size, structure and behaviour of the target market
Position products or services
Develop pricing strategies (penetration vs. skimming)
Study the impact of the...
Group: Formation of vision and strategy of a new brand or a product
Descriptive and analytical information is useful for decision-making. This is why every year, we survey millions of consumers and thousands of company executives.
Do you really know what your customers think of you?
«In marketing, perception counts more than reality»
Group: Interrogations
A clear positioning goes hand in hand with a defined client promise. We can help you. Too often, companies make the mistake of working on their desired positioning rather than managing their existing positioning.
«Your customers already have you positioned»
Group: The analysis of a portfolio of products and brands
To help you develop your business, we're changing tack - out with marketing, in with Warketing. Like our clients, we prefer a dynamic view of the market to a static one. Diagnoses are fine; prognoses are even better. To help you develop your business, we're changing tack - out with marketing, in...
Group: Services consulting
It's a well-known fact. Eight out of ten products do not achieve commercial success. Every product has a story. How often have you heard, "Everything was perfect, but we made one mistake: the packaging; "Our competitor lowered their prices, seriously frustrating our product launch;" or "The...
Group: Carrying out of marketing researches
"There are no problems, only solutions"
Leger Marketing's team of consultants has one main concern: to create value for its clients. Strategic consulting involves a structured action-oriented approach. Our approach integrates tactical actions into the strategy plan, and we are determinedly...
Group: Business-consulting
